The key to selling is advertising. Bulk SMS opens the doorway to marketing. Before selling a product, the producer has to campaign to publicise it. More and more businesses today are resorting to marketing through SMS because of the convenience it offers. It is less expensive than media advertising and targets the buyer directly When an SMS is sent, one is sure it has reached the targeted audience which is not the case in media advertising, eg. on television, whether people are watching the particular program, or, if one advertises in newspapers, again the chances of being read...